AI is reshaping CS. The orgs that win are taking the time saved from AI tools and reinvesting it into developing CSMs that drive customer outcomes.
![[Un]Churned by Gainsight](https://substackcdn.com/image/fetch/$s_!7AoO!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffe2167ac-0bcf-4575-9712-8d5ef3588851_300x300.png)
![[Un]Churned by Gainsight](https://substackcdn.com/image/fetch/$s_!7AoO!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffe2167ac-0bcf-4575-9712-8d5ef3588851_300x300.png)
![[Un]Churned by Gainsight](https://substackcdn.com/image/fetch/$s_!hKlf!,e_trim:10:white/e_trim:10:transparent/h_72,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe14b36dd-52b9-48a3-9f93-3f6a459d55ff_1344x256.png)
What Owning Customer Outcomes Actually Looks…
AI is reshaping CS. The orgs that win are taking the time saved from AI tools and reinvesting it into developing CSMs that drive customer outcomes.