<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://unchurned.gainsight.com/p/how-salesforce-cut-attrition-in-half</loc><news:news><news:publication><news:name>[Un]Churned by Gainsight</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-20T17:29:08+00:00</news:publication_date><news:title>How Salesforce Cut Attrition in Half, and How Its Renewals Agent Earned Its Seat at the Revenue Table ft. Mike Marguglio (Salesforce)</news:title></news:news></url></urlset>